Growing Inclusive Markets

'Growing Inclusive Markets' (GIM) is an initiative led by the United Nations Development Programme (UNDP) with an unprecedented coalition of thinkers and actors in the field of business, academia and human development. We believe that in the race to achieve the Millenium Development Goals (MDGs) by 2015, the greatest untapped resource is the private sector. 'Growing Inclusive Markets' is designed to make a substantial contribution to both business and human development by offering tools and a strategy matrix, distilled from a broad pool of case studies.  

REPORTS

'Creating Value for All: Strategies for Doing Business with the Poor' is the new and groundbreaking report launched by UNDP's Growing Inclusive Markets initiative. The first report to contain such depth and local knowledge, 'Creating Value for All', showcases 50 case studies, which demonstrate the successful pursuit of both revenues and social impact by local and international small- and medium-sized companies, as well as multinational corporations. Read more...

CASE STUDIES

CocoTech > Philippines

CocoTech pioneered the production of nets from waste coconut husks. From a community-based project with an initial capital of US$ 7,000 and five employees, CocoTech has become a medium-sized company with 25 employees, revenues exceeding US$ 300,000 in 2006, and more than 6,000 families involved in the chain of production. Read more…

HEAT MAPS

Access to mobile communication in South Africa

A small portion of South Africa's poorest population has access to mobile communication. In the urban zones, 43 percent of the households living with on less than US$ 2 a day have access to mobile phones, against only 31 percent in the rural areas. That access varies also according to the regions: the penetration of the mobile communication is stronger in the West of the country and weaker in the center. A study of the reasons why mobile access varies as much according to income and regions can reveal new opportunities. Read more…

NATIONAL INITIATIVES

For too long, private businesses have not been seen as key drivers of human development. Yet as the world becomes more interdependent, doing business with the poor cannot only boost firms' competitiveness, but also help in the fight against poverty. Read more…

ABOUT

Learn more about the initiative 'Growing Inclusive Markets', the challenges it is trying to overcome, its objectives, its guiding principles, as well as its research tools, and its network of case writers in the world of development.

PARTNERS

Learn more about the Advisory Board of 'Growing Inclusive Markets'. This list of 24 renowned institutions - from development agencies, to professional associations and academic institutions - forms the core of this initiative and one of its principal assets. 

STRATEGY MATRIX

The Strategy Matrix is a tool that provides easy access to the solutions applied in the cases studies. The strategy matrix can help entrepreneurs and anlaysts scan possible solutions to the constraints they face. Read more…